top of page


Milestone Celebrations: The Science of Why Positive Events Need Practical Gifts
New Baby? New Job? Celebrating Retirement? We associate these milestones with joy and celebration. However, studies show that even "positive" milestones - the arrival of a long-awaited baby, a promotion, or a move to a dream home; are significant life changes that trigger a physiological stress response. This is known as eustress or - 'good stress'. Whether an event is celebratory or challenging, the demand on our mental and physical energy remains high. At BeAlok, we believe
2 min read
bottom of page
